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About

CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself

When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...

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Publicist
Tyler Volkmar
(812) 961-3723

Current News

  • 10/16/201910/16/2019

CD Baby Hires First International Representative in India, Continues Fast-Paced Global Expansion

CD Baby is proud to announce the hiring of a notable Indian music professional to its rapidly expanding network of international representatives. It is the first large international artist services and distribution company to do so.

“India has some of the richest music cultures in the world and artists are eagerly looking for opportunities to share their creativity with audiences around the globe,” explains Heli Del Moral, VP of International Development at CD Baby. “We...

Press

  • Billboard, Feature story, 03/01/2019, Executive Turntable: Moves at CD Baby, Omnian Music Group, Live Nation Entertainment & More Text
  • KVUE, Feature story, 08/17/2019, CD Baby brings 'DIY Musician Conference' to Austin Text
  • Rolling Stone, Feature story, 11/03/2018, Inside the Secretly Lucrative World of Solo Piano Music Text
  • Forbes, Feature story, 01/09/2019, Spotify, Apple Music Helped CD Baby Artists Earn Over $100 Million In 2018 Text
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News

10/16/2019, CD Baby Hires First International Representative in India, Continues Fast-Paced Global Expansion
10/16/201910/16/2019, CD Baby Hires First International Representative in India, Continues Fast-Paced Global Expansion
Announcement
10/16/2019
Announcement
10/16/2019
CD Baby is proud to announce the hiring of a notable Indian music professional to its rapidly expanding network of international representatives. It is the first large international artist services and distribution company to do so. MORE» More»

CD Baby is proud to announce the hiring of a notable Indian music professional to its rapidly expanding network of international representatives. It is the first large international artist services and distribution company to do so.

“India has some of the richest music cultures in the world and artists are eagerly looking for opportunities to share their creativity with audiences around the globe,” explains Heli Del Moral, VP of International Development at CD Baby. “We encourage artists to stay independent and to access our world-class promotion tools to help them propel their music careers. Education is a top priority for CD Baby.  Our mission in India is to simplify the process for artists and composers, and to give them the practical steps and information they need to successfully market and sell their music.”

The two hires’ life work speaks to this mission. Ritnika Nayan, with years of music business leadership and education experience, literally wrote the book on indie music in India, all while managing a large festival and her own music company. Nayan will also represent CD Baby’s sister companies, including DashGo, which offers services tailored to labels’ needs.

“I have always been passionate about the independent music scene and music education has been my focus in the last few years. I feel CD Baby is one of the few companies that genuinely shares the same vision of empowering artists,” Nayan reflects. “CD Baby is for the artists and it helps artists take control of their music, not just through digital releases, but also through education. I feel truly blessed to be able to help the indie scene in India through CD Baby, this is exactly what our country needs right now.”  

The hire marks another step forward in CD Baby’s regionalization strategy, bringing its artist-oriented support to local markets in meaningful, informed ways. “India is a huge, vibrant market and presents a great opportunity for CD Baby,” says Tracy Maddux, CEO of AVL Digital, parent company to both CD Baby and DashGo. “We believe that Ritnika is the perfect person to help us grow and learn about what artists and labels need in this diverse, intensely creative country. This is a very exciting expansion for us that marks our commitment and belief in the future of the indie music market in India.”

CD Baby currently has 19 representatives operating in 25 countries around the world.

About CD Baby

CD Baby is the largest distributor and rights administrator of independent music on the planet.  It is home to almost 750,000 artists and more than 9 million tracks, getting independent music to more than 150 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $730 million since its founding. Its Publishing Administration service allows over 250,000 songwriters/artists to collect all of their publishing royalties. CD Baby has become the go-to partner for many icons in the new music industry.

Announcement
10/16/2019

09/24/2019, Diverse Wins: How CD Baby Quietly Built a Global Sync Success Machine, Thanks to its Unique Catalog
09/24/201909/24/2019, Diverse Wins: How CD Baby Quietly Built a Global Sync Success Machine, Thanks to its Unique Catalog
Announcement
09/24/2019
Announcement
09/24/2019
From Korean coffee commercials to Season 3 of Stranger Things, CD Baby is landing prime placements for its artists that may have serious impact on their careers. Music synchronizations, though still a small fraction of music revenue, are a fast growing part of the music earnings pie. MORE» More»

From Korean coffee commercials to Season 3 of Stranger Things, CD Baby is landing prime placements for its artists that may have serious impact on their careers. Music synchronizations, though still a small fraction of music revenue, are a fast growing part of the music earnings pie. 

CD Baby, in its efforts to support all sides of independent musicians’ careers, knows sync placements are key to many artists’ careers. It’s broad catalog’s ability to service so many music users is why CD Baby has doubled down on its sync efforts in parallel to its fast growing publishing administration offering that works with over 200,000 songwriters and publishes over 1.3 million songs. 

On the other side of the sync equation, music supervisors and show runners have discovered that if they need a really good singer-songwriter track in the Philippines language Tagalog or if they need a truly unusual subject matter like vampire, they can go to the sync team at CD Baby. “Music teams come to us for mainstream music, the kind you’d expect shows to need, but also for the niche stuff,” explains Brett Byrd, CD Baby Licensing and Publishing Representative. “We don’t have a niche like some catalogs - we have every niche, so we can serve the overwhelming majority of those opportunities.”

“Our catalog is so broad and massive that we can get very specific,” adds Jon Bahr, VP of Creator Services. “We have made it easily searchable with streaming data as a guide so quality options are a click away. We have a version of most things people are looking for. We’re approached a lot for tracks in a language besides English or with very culturally specific elements. From Spanish covers of pop hits to Russian Hip-Hop, we have it all.”

Recent placements of note include TV shows like Stranger Things, What We Do in the Shadows, Narcos, Seal Team, and American Idol; ads for brands like Delta, Jeep and Volkswagen; brand content with the likes of Condé Nast, Facebook and Marriott; and films like Inspector Pikachu. CD Baby’s sync team has discovered how profoundly global sync has become. For example, Volkswagen France’s television commercial used a CD Baby-pitched delicate acoustic guitar score by a Filipeno artist. 

CD Baby’s other sync advantage, beyond its massive and extremely diverse catalog, lies in the indie nature of its artists, who often can grant the rights to hold both rights of the song - the master sound recording and the underlying composition). To allow for artist flexibility, the Sync Service is on an opt-in basis when distributing and is non-exclusive so that the artists have the rights to license themselves if an opportunity arises. The clear rights picture and the ability to only deal with CD Baby, who already have the pre-cleared rights to license, means a music supervisor knows working with CD Baby will be a quick and hassle free process. 

Making life easy for supervisors leads to amazing twists of fate for artists, whose unique work may wind up taking off in ways they never imagined. “For a lot of artists, especially in more niche stuff, a placement is more than they’ve made just from sales and that is exciting,” Byrd says. “With the placement on What We Do in the Shadows, you could watch the comments on the band’s YouTube channel and see how many got to the song from that show. On top of the upfront payment for the sync itself, a placement can contribute to other backend streams, sales and royalties.”

Licensing’s core outlet of shows, ads, films, and other media with always be valuable and have large visibility, but other music uses where a licensee might need access to the entire range of CD Baby’s catalog are another exciting area of business. These range from event music for live streams (since CD Baby controls millions of assets on YouTube) to background music for businesses to powering whole libraries for companies. “We are able to service a company the way stock music might serve them on a blanket license or rate card basis,” notes Bahr. “We power the music in high-end hotels throughout Asia, for example. They use CD Baby artists’ music for the various areas of the hotel and we uniquely can offer localization so the spa in Malaysia is just as authentic as the spa in Thailand. It’s all local music we distribute and administer, but we just happen to have local artists in every country in the world. If you don’t need a specific hit, but want a lot of quality released music - we guarantee we can supply what you need. You might not know the artist, but they are real bands and as a distributor we make sure it’s all detectable by Shazam, another positive side for artists and music supervisors alike. Try Shazaming stock music.” 

About CD Baby
 
CD Baby is one of the largest distributors and rights administrators of independent music on the planet, home to almost 750,000 artists and more than 9 million tracks, getting independent music to more than 150 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $730 million since its founding. Its Publishing Administration service allows over 200,000 songwriters/artists to collect all of their publishing royalties. CD Baby has become the go-to partner for many icons in the new music industry.

Announcement
09/24/2019

09/17/2019, CD Baby Expands its Creator Services Team with Global Head of Promotions Addition
09/17/201909/17/2019, CD Baby Expands its Creator Services Team with Global Head of Promotions Addition
Announcement
09/17/2019
Announcement
09/17/2019
CD Baby continues its significant focus on and investment in the development of artists’ careers with the further growth of its Creator Services team, which empowers artists to maintain their independence, ownership rights and creative control with support and resources similar to a large record label. MORE» More»

CD Baby continues its significant focus on and investment in the development of artists’ careers with the further growth of its Creator Services team, which empowers artists to maintain their independence, ownership rights and creative control with support and resources similar to a large record label.
 
The latest hire of Los Angeles-based Geoff Halliday brings creative project development skills and existing editorial relationships to lead release marketing for the rapidly expanding international team focused on providing artist/label services to its exclusive artist roster. Halliday joins the CD Baby Creator Services team as head of promotions and will oversee the company’s artist marketing globally. Halliday was previously Director of Digital Marketing at Red Light Management where he oversaw marketing and promotions for artists including Marshmello, ODESZA, Rhye, Bob Moses and Bassnectar, among others.
 
“Having spent years as an advocate for independent music and having worked across DSP relations in a variety of roles, I am extremely enthusiastic and eager to join CD Baby's growing Creator Services team,” Halliday says. “I am truly delighted to be a part of enriching the experience for both new and existing members of the CD Baby roster.”
 
CD Baby, previously known as the starting point for artists, launched its Creator Services team in 2018 to formalize and deepen its commitment to serving artists at all points in their career as an alternative to the traditional label system. CD Baby Creator Services has swiftly grown from three to 12 people covering A&R, Account Management, and Promotions, with team members located around the world, including the UK, Brazil, Argentina, Mexico, and Colombia. The team works with diverse artists across genres, such as global star Aloe Blacc, rising Latin phenomenon El Alfa, Danish singer-songwriter Oh Land, Disney actors Jayden Bartels and Max & Harvey as well as many prominent performers. 
 
CD Baby Creator Services has landed its artists on countless streaming service playlist covers, as well as facilitated many unique opportunities involving studio sessions, outdoor advertising campaigns, and new product launches. CD Baby is a preferred partner at the major digital services, and Halliday and the team will continue to build on this reputation to maximize value for artists.
 
“The CD Baby Creator Services team was born out of the need to serve and - most importantly - add value to our biggest clients and be a home for established artists across the industry and globe,” explains Jon Bahr, VP of Creator Services. “CD Baby has become a true player in the Artist/Label Services space and Geoff’s addition to the team is a huge boost for continued success for our artists’ campaigns with our streaming service partners.

About Geoff Halliday

Geoff Halliday has been in and around the music industry for the better part of 15 years. Most recently, Halliday was Red Light Management’s Director of Digital Marketing working with artists including Marshmello, ODESZA, Rhye, Bob Moses and Bassnectar, among others. Halliday started his career at WPRB Princeton Radio before relocating to Los Angeles to work in the music distribution space at BFM Digital (eventually acquired by The Orchard). In 2011, Halliday took on a new challenge as his music project Hands was signed to the Kill Rock Stars label and toured nonstop for the following years. This on-the-ground experience helped develop and sharpen his skills in digital marketing and content strategy during a time when social media and streaming were becoming more relevant by the second. In 2015, Halliday reentered the digital distribution world as DashGo’s music service Promotions Manager before joining Red Light Management. Halliday’s diverse experience and knowledge base provides the foundation for his refreshing take on the digital music landscape.
 
About CD Baby
 
CD Baby is one of the largest distributors and rights administrators of independent music on the planet, home to almost 750,000 artists and more than 9 million tracks, getting independent music to more than 150 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $730 million since its founding. Its Publishing Administration service allows over 200,000 songwriters/artists to collect all of their publishing royalties. CD Baby has become the go-to partner for many icons in the new music industry.

Announcement
09/17/2019

08/16/2019, HostBaby Teams up with Bandzoogle, for the Perfect Indie Artist Web Hosting Match
08/16/201908/16/2019, HostBaby Teams up with Bandzoogle, for the Perfect Indie Artist Web Hosting Match
Announcement
08/16/2019
Announcement
08/16/2019
CD Baby’s HostBaby is partnering with leading music-oriented web hosting provider Bandzoogle. Bandzoogle will now host artist sites for HostBaby, as the storied web hosting service winds down. MORE» More»

CD Baby’s HostBaby is partnering with leading music-oriented web hosting provider Bandzoogle.

It’s a perfect match: Two committed independent music companies, founded and run by musicians, whose mission is to better serve the DIY and self-managed artists in a shifting digital business. Bandzoogle will now host artist sites for HostBaby, as the storied web hosting service winds down.

“Bandzoogle shares our focus on artists, with tools that help them wherever they are in their career,” explains Tracy Maddux, CEO of AVL/CD Baby. “They have built the best hosting product for indie musicians, and they back it up with amazing customer service. Like us, they keep ahead of a fast-changing business and think hard about what tools will best support artists’ dreams and goals. I can’t think of a better partner in web hosting, and I’m glad we finally get to work more closely together to promote indie music as a whole.”

"Bandzoogle and CD Baby share similar values and goals: our sustained, honest efforts to provide all of the tools DIY artists need online today,” says Stacey Bedford, CEO of Bandzoogle. “We both have longevity in the industry (over 35 years combined!) and we are thrilled to be able to work together to help musicians."

HostBaby users will notice very little change as the partners work closely to migrate the sites slowly and seamlessly. They’ll keep the same domain, inbox, and other assets, as well as all hosting time purchased and all deals with CD Baby. They will also have the same high level of customer service and responsiveness they have grown accustomed to with HostBaby and CD Baby. “We aim to make this move so effortless and easy for users, they barely notice,” notes Kevin Breuner, VP of Marketing at CD Baby.

In addition, users will discover a wide range of new, exciting tools for promoting their music and engaging their fans. These include highly customizable mobile-friendly templates, direct-to-fan eCommerce to sell music, merch, and tickets, as well as run crowdfunding and fan subscriptions, and integrations with popular platforms like Bandsintown and YouTube. As the transition occurs, HostBaby will not accept new sign ups.

“Our goal is to create or provide the strongest, most effective tools for artists to make the most of their creative lives and music careers,” Breuner states. “This partnership will allow us to move forward in a focused way, putting energy into new offerings while keeping our high standards of support and service.”

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to 650,000 artists and more than 9 million tracks that are made available to 100+ digital services and platforms around the globe. Artists on the platform are empowered to monetize their rights while maintaining control of their own careers, and have collectively earned over $600 million since the company’s founding. CD Baby’s Publishing Administration service allows over 160,000 songwriters to collect all of their publishing royalties and currently administers over 1 million songs, and its sync service has garnered artists placements in series like Stranger Things.

CD Baby is a division of AVL Digital Group.

About Bandzoogle

Bandzoogle started with a single website built by Bandzoogle founder Chris Vinson for his alt-rock band, Rubberman. Now celebrating their 15th anniversary, Bandzoogle has grown to a team that is 80% musicians, and has powered websites for over 100,000 artists in 213 countries and territories. Along the way, Bandzoogle members have sold over $36 million in music, merch, and tickets directly to their fans, commission-free.

Announcement
08/16/2019

07/29/2019, Indie Music Champion CD Baby Throws First DIY Musician Conference in Austin, August 16-18, 2019
07/29/201907/29/2019, Indie Music Champion CD Baby Throws First DIY Musician Conference in Austin, August 16-18, 2019
Announcement
07/29/2019
Announcement
07/29/2019
Austin does its own thing, and often does it with music. That’s why CD Baby is bringing its DIY Musician Conference to the city this August for the first time. MORE» More»

Keynotes feature Questlove, DMC, Alejandro Escovedo, Gina Chavez

Austin does its own thing, and often does it with music. That’s why CD Baby is bringing its DIY Musician Conference to the city this August for the first time. The conference unites musicians who are taking charge of their own careers and offers a wide range of actionable talks and workshops on musicianship, royalties, marketing, live performance, and other key elements making a musical life and living. 

This year’s speakers and presenters include many that represent Austin and its independent spirit. In a keynote, Questlove will explore what tools and tech support a musician’s creativity and business goals. Consummate storyteller and rap legend DMC will also be featured as a keynote speaker. Alejandro Escovedo will talk about his career in a fireside chat, and Gina Chavez will relate how she found the courage to sing and play her truth. 

Other Austin speakers include freestyle master SaulPaul, named Austinite of the Year in 2017; audio production whiz and owner of Same Sky Productions, David Messier; video director and producer Traci Goudie;  Stephen Belans, sought-after Americana drummer/producer; advance vinyl pressing plant owner Caren Kelleher of Gold Rush Vinyl; and talent buyer Mike Henry.

Thought-provoking stories will be complemented by one-on-one mentoring and in-depth workshops on everything from songwriting and beat making to marketing, PR, and royalties.  NPR All Songs Considered host and indie music kingpin Bob Boilen will talk about what he listens for in new music. Other presenters include Shan Dan Horan, an alternative/metal label founder and video producer whose unscripted show, Musician Rescue, will air in 2020, and Judy Stakee, a former Warner/Chappell songwriter developer who offers career advice to songwriters. Seattle-based Afrofuturist SassyBlack will lead an interactive digital beatmaking workshop.

Artists will also get an opportunity to learn about important promotional and listening platforms directly from the people who build and run them, like Spotify and YouTube. “Along with our musician community, we work with a lot of digital platforms who serve this community,” says Kevin Breuner, VP of Marketing at CD Baby and host of the popular DIY Musician podcast. “Every time someone from a digital service provider, say, has come to the conference, they’ve walked away amazed. They simply never guessed how diverse and engaged the independent musicians of the world are.” 

Days of learning end in evenings of jamming and listening to fellow indie artists’ showcases. “We’re always listening to our community’s requests when it comes to programming, and they always want more chances to hear and make music together,” Breuner notes. “These are some of the best, more unexpected moments.” The fun will be captured live by the crew from Comedians Interviewing Musicians, who will interview attendees in front of an audience for their popular podcast and YouTube channel.

The conference regularly attracts participants from all fifty states, as well as several dozen countries. These are musicians brand new to the scene and seasoned veterans making a living from music. They are all ages, all ethnic backgrounds, all musical styles and approaches you can imagine, from hip hop MCs to old-time one-man bands.

Everywhere at the conference, not just behind the podium, however, you can find tales of artistic satisfaction--on musicians’ own terms. “Every year it feels like there’s no better time than now to be an artist entering the marketplace or pushing to the next level. At the conference, you can strike up a conversation, and hear new ideas about how to make music a rewarding pursuit, no matter where you are in your career. I often find myself taking notes as people tell me their stories,” says Breuner. “You get so many artists from places around the world, with so many background and genre pursuits. They have one thing in common: They are creating the art they want and finding an audience.”

Tickets can be purchased at diymusiciancon.com

Announcement
07/29/2019