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About

CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself

When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...

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Contact

Publicist
Tyler Volkmar
(812) 961-3723

Current News

  • 05/22/201905/22/2019

CD Baby Partners with Automated Mastering Platform CloudBounce To Provide Pro-Sounding Polish For a Singles-Oriented Era

CD Baby users can now instantly master their tracks right from the CD Baby dashboard, thanks to a new partnership with automated mastering platform CloudBounce. The service costs only $4.90 a track, half of what other services are charging for this feature, making it accessible to artists, who are increasingly releasing singles, rather than entire albums of material. 
 
“A large segment of the indie artist community is drastically changing how they release music. There is...

Press

  • Music Business Worldwide, Feature story, 02/27/2019, CD Baby Expands into Asia Pacific, Makes Key Hires in Colombia, Canada, and UK Text
  • Billboard, Feature story, 03/01/2019, Executive Turntable: Moves at CD Baby, Omnian Music Group, Live Nation Entertainment & More Text
  • Rolling Stone, Feature story, 11/03/2018, Inside the Secretly Lucrative World of Solo Piano Music Text
  • Forbes, Feature story, 01/09/2019, Spotify, Apple Music Helped CD Baby Artists Earn Over $100 Million In 2018 Text
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News

05/22/2019, CD Baby Partners with Automated Mastering Platform CloudBounce To Provide Pro-Sounding Polish For a Singles-Oriented Era
05/22/201905/22/2019, CD Baby Partners with Automated Mastering Platform CloudBounce To Provide Pro-Sounding Polish For a Singles-Oriented Era
Announcement
05/22/2019
Announcement
05/22/2019
CD Baby users can now instantly master their tracks right from the CD Baby dashboard, thanks to a new partnership with automated mastering platform CloudBounce. MORE» More»

CD Baby users can now instantly master their tracks right from the CD Baby dashboard, thanks to a new partnership with automated mastering platform CloudBounce. The service costs only $4.90 a track, half of what other services are charging for this feature, making it accessible to artists, who are increasingly releasing singles, rather than entire albums of material. 
 
“A large segment of the indie artist community is drastically changing how they release music. There is definitely a shift to releasing songs as soon as they are finished instead of the traditional album release,” notes Kevin Breuner, VP of Marketing at CD Baby. “As artists release more and more singles, this gives them mastering options that fit within their budget and workflow. CloudBounce ensures these artists’ master recordings have the final touches needed to sound totally pro.”
 
Instant, algorithm-driven mastering eliminates a long-standing recording bottleneck, mastering, which makes the difference between an iffy demo and a serious track. A higher-res file (like a 24-bit WAV or AIFF file) is uploaded onto a separate server, and within minutes, the mastering process is complete. Artists can then accept the final cut or tinker with a number of settings to tweak the results.
 
CloudBounce’s mastering engine is based on the most sophisticated audio processors for intelligent audio analysis and mastering. It allows artists to tackle the toughest challenges in audio production, enhancing the overall balance, EQ, resonance control, stereo imaging and achieving professional loudness standards.
 
“Mastering engineers can do amazing work, but aren’t always accessible to all artists or right for all projects. Automated mastering is a perfect solution for self-managed and emerging artists,” explains CloudBounce CEO Anssi Uimonen. “A mastered recording simply sounds more professional, giving it that polish that makes it far more likely to get it onto a high-trafficked playlist. It should be the standard for all artists.” 
 
“We’re excited to fold yet another key service for artists into our dashboard,” says Breuner. “It’s part of our mission to support indie artists every step of the way, as they find the right strategy for releasing and promoting their music.”
 
About CD Baby
 
CD Baby is one of the largest distributors of independent music on the planet, home to 750,000 artists and more than 9 million tracks that are made available to 100+ digital services and platforms around the globe. Artists on the platform are empowered to monetize their rights while maintaining control of their own careers, and have collectively earned over $600 million since the company’s founding. CD Baby’s Publishing Administration service allows over 160,000 songwriters to collect all of their publishing royalties and currently administers over 1 million songs.
 
About CloudBounce

An alum of the Abbey Road Red incubator, CloudBounce is the most versatile online mastering service, allowing musicians in more than 70 countries to instantly and cost effectively master their files.

Announcement
05/22/2019

04/16/2019, CD Baby and Audible Magic Team Up to Ensure Quality Partnership with Artists and Music Services
04/16/201904/16/2019, CD Baby and Audible Magic Team Up to Ensure Quality Partnership with Artists and Music Services
Announcement
04/16/2019
Announcement
04/16/2019
Artist service provider CD Baby is partnering with Audible Magic – the music industry’s go-to expert in digital content identification, licensing, and monetization – to increase content protection for artists and labels. MORE» More»

Artist service provider CD Baby is partnering with Audible Magic – the music industry’s go-to expert in digital content identification, licensing, and monetization – to increase content protection for artists and labels. As part of the partnership, CD Baby will use Audible Magic’s RightsRx™ service to identify content rights conflicts prior to delivery to a Digital Service Provider (DSP), ensuring that CD Baby remains a trusted distribution partner of digital platforms worldwide.

As streaming continues to grow exponentially, both companies are at the center of one of the music business’s greatest opportunities and biggest challenges: How do distributors and artist service companies concurrently manage growing data volumes, comply with DSP requirements, and still provide the best service to musicians, all in a cost-effective manner?

“Audible Magic is an essential element that enables us to play our role in the music business,” said CD Baby VP of Marketing Kevin Breuner. “Their powerful identification technology allows us to serve our artists – and the platforms and services they rely on – quickly and fairly.”

When a user requests to upload files, RightsRx™ allows CD Baby to check Audible Magic’s comprehensive registry of over 30 million media assets. RightsRx™ then indicates if the file is a duplicate of another audio track in the system, or if it is a potentially suspicious file. CD Baby can proactively decline to upload the file in question, rather than reactively taking it down at a later time due to a potentially costly rights conflict. In the vast majority of cases, however, files will upload seamlessly and be ready for distribution.

“CD Baby plays a vital role in the independent music community. We look forward to supporting their ongoing efforts to provide the highest quality of service to their artists and maintain strong relationships with the DSPs,” said Vance Ikezoye, President and CEO at Audible Magic.
RightsRx™ is part of a bigger strategy at CD Baby to be the best partner possible to diverse music services and an even more diverse community of artists. This demands constant learning, extensive tech savvy, and real creativity.

“We’re doing everything in our power to provide digital partners with data and assets that boost our artists. We want to create the best experience via these partnerships,” said MJ Woodis, CD Baby’s Director of Digital Operations who leads a 19-person team that addresses this challenge. “We work closely with DSPs, and it’s often more of a conversation, not just rules laid down. The heart of the matter is not to restrict as we get them music and data, and to enable search and other discovery methods to help our artists. It’s a growing process.”

About CD Baby
CD Baby is one of the largest distributors of independent music on the planet, home to 650,000 artists and more than 9 million tracks that are made available to 100+ digital services and platforms around the globe. Artists on the platform are empowered to monetize their rights while maintaining control of their own careers and have collectively earned over $600 million since the company’s founding. CD Baby’s Publishing Administration service allows over 160,000 songwriters to collect all of their publishing royalties and currently administers over 1 million songs.

About Audible Magic
For more than 20 years, Audible Magic has continuously created innovative, industry-leading solutions that protect digital media and accelerate its monetization. An Emmy-winning pioneer in proprietary content recognition solutions, its core identification platform performs billions of nearly instantaneous content match transactions every month. Audible Magic has become the trusted intermediary between the majority of rightsholders (music labels, distributors, publishers and collectives) and digital service providers (such as Facebook, SoundCloud, TikTok/Musical.ly, Dailymotion, Twitch, and Twitter), navigating the complexities of content identification, ownership determination, and rights administration.

Announcement
04/16/2019

03/13/2019, Show.co, CD Baby’s music marketing platform, offers new marketing tools unavailable elsewhere
03/13/201903/13/2019, Show.co, CD Baby’s music marketing platform, offers new marketing tools unavailable elsewhere
Announcement
03/13/2019
Announcement
03/13/2019
Show.co is rolling out new, powerful tools to self-managed artists and independent labels. The marketing magic, once the sole purview of big industry players, is no longer out of reach for working musicians. MORE» More»

Now indie artists can run inexpensive audio and banner ads with precise targeting

Show.co is rolling out new, powerful tools to self-managed artists and independent labels. The marketing magic, once the sole purview of big industry players, is no longer out of reach for working musicians.

Users of the site can now run audio ad campaigns on Spotify, iHeart, and other platforms to reach fans right where they are most likely to engage, while they are listening to music. They can target listeners in a specific city or region with customized 30-second ads. 

Artists can also target potential fans via banner ads on carefully selected sites, from big music destinations like Rolling Stone and CMT.com, to niche blogs, sorted by genre. All starting at the accessible price of $50 for audio ads, and $20 for banner ads.

“We’re really excited about this new set of campaigns,” says CD Baby VP of Marketing, Kevin Breuner, who conducted several test campaigns for his own band using the tools. “A lot of these tools were once exclusive to major labels and big brands, with audio campaigns on Spotify costing more than many musicians are able or willing to invest. Now for the price of a stack of flyers and a tank of gas, you can reach out to thousands of people, right when they are already thinking about music.”

The campaigns on Show.co are designed with busy artists in mind. They can set up their marketing plan and let the campaigns run in the background. They can easily and intuitively see what’s getting traction and tweak their approach accordingly “Streaming platforms and music-related media offer a lot of opportunities for artists to connect with fans,” Breuner notes. “We want to give people the tools not just to get their music out there, but to make an impact and find their audiences.”

CD Baby artists get free access to Show.co and its complete set of marketing tools through their CD Baby artist dashboard. Labels and managers can set up accounts directly via Show.co.

Announcement
03/13/2019

02/27/2019, Globally Local: CD Baby Expands and Regionalises to Better Support Artists in International Markets
02/27/201902/27/2019, Globally Local: CD Baby Expands and Regionalises to Better Support Artists in International Markets
Announcement
02/27/2019
Announcement
02/27/2019
CD Baby is announcing several key hires in music’s fastest-growing countries and regions: Latin America, the UK and EU, Canada, and East Asia/Pacific. MORE» More»

CD Baby is announcing several key hires in music’s fastest-growing countries and regions: Latin America, the UK and EU, Canada, and East Asia/Pacific.

 

In the global music business, all independent music is local. CD Baby’s artist-centered approach means international expansion equals regionalisation, and the independent distributor and artist services company has hired representatives worldwide. These regional specialists will either expand CD Baby’s existing presence in their area, or launch a new regional presence.

 

“CD Baby is committed to becoming a global leader and to serving independent artists around the world. We need to be present where the artists are, and to provide artists everywhere the ability to get support and access to our services the way our US artists do,” says Heli Del Moral, CD Baby’s VP for International Development. “We feel it is very important to be physically present in these regions. To this end, we are expanding our global team with industry professionals who believe deeply in our vision and share our passion for indie artists.”

 

CD Baby’s Latest Regional Hires:

 

Henriette Heimdal will be joining CD Baby’s London office as Market Development Coordinator. Heimdal brings with her strong relationships across the European industry, having worked in recent years for trade association Worldwide Independent Network (WIN), representing the global independent sector.

 

"I have long admired the DIY spirit and independent-to-the-core ethos of CD Baby,” Heimdal states. “The artist direct market is expanding daily throughout the world, and I am extremely excited to be joining the UK team as these opportunities continue to grow."

 

“As we build increased and deeper relationships with our considerable UK & European artist base, I am hugely pleased to welcome Henriette on board,” says Rich Orchard, Director for UK & EU Market Development. “Her wealth of experience across those markets will be invaluable as we expand our European footprint in the months ahead.”

 

Darryl Hurs is CD Baby’s new Canadian representative, based in Toronto. Hurs started Indie Week Canada almost two decades ago as a hobby, only to transform it into a flagship event for the independent music scene, with thousands of bands applying each year.

 

"I am looking forward to being part of the international marketing team of CD Baby representing Canada,” Hurs says. “I've run Indie Week for the last 18 years with the focus on helping indie artists and I look at this as an opportunity to step it up to a higher level. I am especially excited to help artists and businesses build success stories."

 

“Canada is a very important market for us, and Toronto is an incredible capital for indie music,” explains Heli Del Moral. “Darryl walks the talk, and we think he’s an ideal representative and artist advocate.”

 

Johanna Rivera will join CD Baby representative Juan Peña in Colombia. Based in Bogota, her work will support artists from other South American and Spanish-speaking countries as well as Colombia, including parts of the Caribbean like the Dominican Republic. She worked for two years as Head of Customer Operations for a digital distribution company where she learned how to work with the artists to understand their goals and kickstart their careers.  

 

“I am happy to be part of a team created by artists for artists,” ethuses Riviera. “Colombia is a big market and the artists are ready to grow. We are the partner to make that happen.”

 

Keith Tan has devoted years in Singapore to a wide range of music-related projects. Tan will be founding the first Asian office for CD Baby, a significant move into a increasingly important market.

 

“Asia Pacific has a growing market of independent artists that are putting out content and music at a very high rate. We see potentially high growth in markets such as Singapore, Malaysia, Indonesia, The Philippines, Australia,” notes Tan. “We look forward to working with artists from these parts to assist them in their artistic journey.”

 

In addition to experts on the ground, CD Baby is adding a series of Artist Support Centres around the world, starting with the UK in the coming months. These centers will give specific advice in local languages tailored to the needs of artists in those locales. They will add a new dimension to CD Baby’s current relationships with local PROs, publishers, and other significant organizations that power careers for independent artists and labels.

 

“One of CD Baby’s true differentiators is that we are very focused on customer service. You should be able to pick up the phone and talk to a person, or get an email back promptly with an informed reply. We need people to answer in a local timezone who know the intricacies of the region and who can relate on a very local level,” reflects Del Moral. “We have built the team with this in mind, and the people who care most for artists will help us have our best business. We see this less as internationalisation, and more as regionalisation.”

 
Announcement
02/27/2019

02/27/2019, Globally Local: CD Baby Expands and Regionalises to Better Support Artists in International Markets
02/27/201902/27/2019, Globally Local: CD Baby Expands and Regionalises to Better Support Artists in International Markets
Announcement
02/27/2019
Announcement
02/27/2019
CD Baby is announcing several key hires in music’s fastest-growing countries and regions: Latin America, the UK and EU, Canada, and East Asia/Pacific. MORE» More»

CD Baby is announcing several key hires in music’s fastest-growing countries and regions: Latin America, the UK and EU, Canada, and East Asia/Pacific. 
 
In the global music business, all independent music is local. CD Baby’s artist-centered approach means international expansion equals regionalisation, and the independent distributor and artist services company has hired representatives worldwide. These regional specialists will either expand CD Baby’s existing presence in their area, or launch a new regional presence. 
 
“CD Baby is committed to becoming a global leader and to serving independent artists around the world. We need to be present where the artists are, and to provide artists everywhere the ability to get support and access to our services the way our US artists do,” says Heli Del Moral, CD Baby’s VP for International Development. “We feel it is very important to be physically present in these regions. To this end, we are expanding our global team with industry professionals who believe deeply in our vision and share our passion for indie artists.”
 
CD Baby’s Latest Regional Hires:
 
Henriette Heimdal will be joining CD Baby’s London office as Market Development Coordinator. Heimdal brings with her strong relationships across the European industry, having worked in recent years for trade association Worldwide Independent Network (WIN), representing the global independent sector.
 
"I have long admired the DIY spirit and independent-to-the-core ethos of CD Baby,” Heimdal states. “The artist direct market is expanding daily throughout the world, and I am extremely excited to be joining the UK team as these opportunities continue to grow."
 
“As we build increased and deeper relationships with our considerable UK & European artist base, I am hugely pleased to welcome Henriette on board,” says Rich Orchard, Director for UK & EU Market Development. “Her wealth of experience across those markets will be invaluable as we expand our European footprint in the months ahead.”
 
Darryl Hurs is CD Baby’s new Canadian representative, based in Toronto. Hurs started Indie Week Canada almost two decades ago as a hobby, only to transform it into a flagship event for the independent music scene, with thousands of bands applying each year. 
 
"I am looking forward to being part of the international marketing team of CD Baby representing Canada,” Hurs says. “I've run Indie Week for the last 18 years with the focus on helping indie artists and I look at this as an opportunity to step it up to a higher level. I am especially excited to help artists and businesses build success stories."
 
“Canada is a very important market for us, and Toronto is an incredible capital for indie music,” explains Heli Del Moral. “Darryl walks the talk, and we think he’s an ideal representative and artist advocate.”
 
Johanna Rivera will join CD Baby representative Juan Peña in Colombia. Based in Bogota, her work will support artists from other South American and Spanish-speaking countries as well as Colombia, including parts of the Caribbean like the Dominican Republic. She worked for two years as Head of Customer Operations for a digital distribution company where she learned how to work with the artists to understand their goals and kickstart their careers.  
 
“I am happy to be part of a team created by artists for artists,” ethuses Riviera. “Colombia is a big market and the artists are ready to grow. We are the partner to make that happen.”
 
Keith Tan has devoted years in Singapore to a wide range of music-related projects. Tan will be founding the first Asian office for CD Baby, a significant move into a increasingly important market.
 
“Asia Pacific has a growing market of independent artists that are putting out content and music at a very high rate. We see potentially high growth in markets such as Singapore, Malaysia, Indonesia, The Philippines, Australia,” notes Tan. “We look forward to working with artists from these parts to assist them in their artistic journey.” 
 
In addition to experts on the ground, CD Baby is adding a series of Artist Support Centres around the world, starting with the UK in the coming months. These centers will give specific advice in local languages tailored to the needs of artists in those locales. They will add a new dimension to CD Baby’s current relationships with local PROs, publishers, and other significant organizations that power careers for independent artists and labels.
 
“One of CD Baby’s true differentiators is that we are very focused on customer service. You should be able to pick up the phone and talk to a person, or get an email back promptly with an informed reply. We need people to answer in a local timezone who know the intricacies of the region and who can relate on a very local level,” reflects Del Moral. “We have built the team with this in mind, and the people who care most for artists will help us have our best business. We see this less as internationalisation, and more as regionalisation.” 

 

 
Announcement
02/27/2019