CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself
When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...
If you’re a CD Baby artist, you’re instantly verified on Spotify, thanks to a new partnership between the indie music powerhouse and the streaming platform. No extra steps or logins, just instant access to Spotify’s data about listeners’ demographics and track and playlist performance.
“Getting verified has always been an important part of artists’ approach to Spotify, and now CD Baby artists can do it with very little hassle,” announces Kevin Breuner, CD Baby’s VP of Marketing. Artists using CD Baby as their distributor only need to log into their account and voila! They are verified.
Verification opens up a wide variety of tools for artists. They can see who’s listening in real time and track demographics and geographical location. They can compare the performance of different playlists and tracks to see what’s really getting traction. And users can find similar artists Spotify listeners are enjoying, to better target ads and marketing campaigns.
Spotify verified artists can also:
“Spotify has a lot to offer artists, and we’re happy we can give access to all our artists who want these tools,” says Breuner.