Artist service provider CD Baby is partnering with Audible Magic, which offers digital content identification, licensing, and monetization, to increase content protection for artists and labels. As part of the partnership, CD Baby will use Audible Magic’s RightsRx service to identify content rights conflict prior to delivery to a Digital Service Provider (DSP).
“Audible Magic is an essential element that enables us to play our role in the music business,” said CD Baby VP of Marketing, Kevin Breuner. “Their powerful identification technology allows us to serve our artists—and the platforms and services they rely on—quickly and fairly.”
When a user requests to upload files, RightsRx allows CD Baby to check Audible Magic’s registry of over 30 million media assets. RightsRx then indicates if the file is a duplicate of another audio track in the system, or if it is a potentially suspicious file. CD Baby can proactively decline to upload the file in question, rather than reactively taking it down at a later time due to a potentially costly rights conflict. In the vast majority of cases, however, files will upload seamlessly and be ready for distribution.
“CD Baby plays a vital role in the independent music community. We look forward to supporting their ongoing efforts to provide the highest quality of service to their artists and maintain strong relationships with the DSPs,” said Vance Ikezoye, President and CEO at Audible Magic.
“We’re doing everything in our power to provide digital partners with data and assets that boost our artists. We want to create the best experience via these partnerships,” said MJ Woodis, CD Baby’s Director of Digital Operations, who leads a 19-person team that addresses this challenge. “We work closely with DSPs, and it’s often more of a conversation, not just rules laid down. The heart of the matter is not to restrict as we get them music and data, and to enable search and other discovery methods to help our artists. It’s a growing process.”