Downtown-owned DIY distribution firm CD Baby has announced its expansion into Africa with the hiring of Sakhele Mzalazala as Market Business Development Manager for Southern Africa.
“African artists have impacted music around the world, and we’re THRILLED to find the right representative to help them understand how CD Baby can support their careers and creativity”, says the firm’s VP of International Development, Hel Del Moral. “This step is part of our overall vision to bring the best artist services and rights administration to independent creators worldwide”.
Mzalazala adds: “Working for an international organisation like CD Baby has been a dream of mine and I am very excited to have been given such a big opportunity, which in turn comes with bigger responsibilities. I look forward to impacting positively on the careers of independent artists and labels, where they will have full control and ownership of the works. I have always strived to do what is best for my artists and clients, and CD Baby is just that and more. I am excited and cannot wait”.
With more than two decades of artist management and label experience, Mzalazala says he’s confident that CD Baby can help African artists to build sustainable careers, adding: “Independent artists’ biggest challenges in our region are the lack of information or knowledge, lack of income from their works, and the long-term agreements they sign. But artists are becoming independent by owning their masters and getting access to most digital platforms. There is a lot of reason for optimism now”.