CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself
When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...
CD Baby, the publishing and distribution powerhouse behind the world’s self-managed artists, has hired its first VP of International Development, Heli Del Moral. Del Moral will be building CD Baby’s business outside of North America and Europe. Del Moral’s hire comes hot on the heels of the company’s recent expansion in Europe with the opening of its UK office and will augment the already robust team of Latin America-based CD Baby representatives working to support independent artists in their home countries.
Del Moral will join the Portland team starting September 4, 2018.
Del Moral brings an overlapping set of skills and passions ideal for the new role. He has served in leadership positions at some of the most influential brands in the media industry. For more than a decade, Del Moral worked at Disney as director of international marketing and promotion for ESPN and ESPN Deportes, driving profitability for the Latin America region, developing the European market and supporting business growth in Australia, sections of Africa, Asia and the Middle East.
Prior to Disney, Del Moral served 8 years as National Director of Marketing and Promotion at Univision Network, working closely with high-profile celebrities and music artists in the Hispanic market, building relationships and promotional content for artists and television programs, and as executive producer of network image.
Like many CD Baby leaders, Del Moral has also had a substantial creative career. He is the recipient of three Emmy awards and numerous Telly, Promax and other honors for his creative efforts. He is passionate about the music and entertainment industry and has profound admiration and respect for artists and their craft.
“I believe that CD Baby is ideally positioned to expand its global reach and I am excited to work together with our international group to help artists around the world release their music, gain their independence and realize their dreams,” says Del Moral. “I can’t wait to see what we can achieve together.”
“We’re delighted to welcome Heli to the team. His deep knowledge and experience in growing international markets has been well demonstrated at ESPN and Univision,” remarks Tracy Maddux, CEO of CD Baby. “We’re excited to unleash his talents to help market and develop the CD Baby brand worldwide.”
About CD Baby
CD Baby is one of the largest distributors of independent music on the planet, home to 650,000 artists and more than 9 million tracks that are made available to 100+ digital services and platforms around the globe. Artists on the platform are empowered to monetize their rights while maintaining control of their own careers, and have collectively earned over $600 million since the company’s founding. CD Baby’s Publishing Administration service allows over 160,000 songwriters to collect all of their publishing royalties and currently administers over 1 million songs.
CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers while partnering with CD Baby.
The CD Baby umbrella of business units also includes CD Baby Publishing Administration, CD Baby Licensing, distribution platform Soundrop, CD Baby Manufacturing, marketing suite Show.co, CD Baby YouTube Administration, multi-channel network Illustrated Sound, website host HostBaby, the CD Baby Store for downloads and physical sales, promotional tool HearNow. CD Baby is a division of AVL Digital Group, which is also the parent company of Disc Makers.