“We have a video production studio in New York City to [create] content. We’ve signed artists, so we’re a label. We’re diversified, but people look at our website and say, “Oh, they’re just another CD Baby or TuneCore-type company.” That’s the interface we have right now and what we’re communicating. By the end of this year, we’re going to have a different experience, one that accommodates different types of customers. We also have non-music YouTube channels and our website does not communicate to them.