CD Baby has named Geoff Halliday head of promotions on its creator services team, the company announced Tuesday (Sept. 17). The executive, who previously served as director of digital marketing at Red Light Management, will oversee the company’s artist marketing globally.

“Having spent years as an advocate for independent music and having worked across DSP relations in a variety of roles, I am extremely enthusiastic and eager to join CD Baby's growing Creator Services team,” Halliday said in a statement. “I am truly delighted to be a part of enriching the experience for both new and existing members of the CD Baby roster.”

CD Baby’s creator services division was launched in 2018 in an effort to provide an alternative to the traditional label system for artists at all stages of their careers. The team currently works with acts including Aloe Blacc, El Alfa, Oh Land and Jayden Bartels.