CD Baby wants to make audio mastering more accessible for the artists using its platform.
The company has partnered with automated mastering platform CloudBounce to allow its users to instantly master their tracks directly from the CD Baby dashboard.
The algorithm-driven mastering service costs $4.90 per track.
CloudBounce’s service works by uploading a higher-res file (like a 24-bit WAV or AIFF file) onto a separate server, with the mastered track ready within minutes.
Artists can then accept the final cut or edit a number of settings to change the sound.
According to CloudBounce, its mastering engine is based on “sophisticated audio processors for intelligent audio analysis and mastering”.
“AS ARTISTS RELEASE MORE AND MORE SINGLES, THIS GIVES THEM MASTERING OPTIONS THAT FIT WITHIN THEIR BUDGET AND WORKFLOW. CLOUDBOUNCE ENSURES THESE ARTISTS’ MASTER RECORDINGS HAVE THE FINAL TOUCHES NEEDED TO SOUND TOTALLY PRO.”
KEVIN BREUNER, CD BABY
Kevin Breuner, VP of Marketing at CD Baby said: “A large segment of the indie artist community is drastically changing how they release music. There is definitely a shift to releasing songs as soon as they are finished instead of the traditional album release.
“As artists release more and more singles, this gives them mastering options that fit within their budget and workflow. CloudBounce ensures these artists’ master recordings have the final touches needed to sound totally pro.
“We’re excited to fold yet another key service for artists into our dashboard.
“It’s part of our mission to support indie artists every step of the way, as they find the right strategy for releasing and promoting their music.”
“MASTERING ENGINEERS CAN DO AMAZING WORK, BUT AREN’T ALWAYS ACCESSIBLE TO ALL ARTISTS OR RIGHT FOR ALL PROJECTS. AUTOMATED MASTERING IS A PERFECT SOLUTION FOR SELF-MANAGED AND EMERGING ARTISTS.”
ANSSI UIMONEN, CLOUDBOUNCE
CloudBounce CEO Anssi Uimonen, added: “Mastering engineers can do amazing work, but aren’t always accessible to all artists or right for all projects. Automated mastering is a perfect solution for self-managed and emerging artists.
“A mastered recording simply sounds more professional, giving it that polish that makes it far more likely to get it onto a high-trafficked playlist. It should be the standard for all artists.”
CD Baby owner AVL Digital was acquired by Downton Music Holdings in March, while CD Baby artists earned over $100 million in 2018.