62175 cdbabylogowhitesquare
  • 62175 cdbabylogowhitesquare
  • 62174 cdbabylogoblacksquare
  • Aee08e5e e3f0 419f b491 359fbe3a3092
  • 38d7ff68 6899 4604 ac8b d274b60173ba
  • 61765 arturo 20pe c4 9brez 20courtade 20 20heli 20del 20moral 20 20angeles 20mendoza 20 20mario 20sa c4 9bnchez 20 20enrique 20ochoa 20 20emmer 20villalobos 20
  • 62231 cd baby logo black
Loading twitter feed


CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself

When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...

+ Show More


Tyler Volkmar
(812) 961-3723

Pre-Save Me:’s Clever New Way to Encourage Fans to “Pre-Save” Upcoming Releases on Spotify

CD Baby’s music marketing platform has a new, proprietary perk that labels, managers, and musicians can add to the marketing mix, CD Baby’s marketing platform, will now allow users to run marketing campaigns that offer “pre-saves” on Spotify. This means fans can hit save on an upcoming release, before the tracks are publicly available, and get the music right in their library come release day. For labels and managers, this means more direct engagement with and access to fans, plus a potential boost when fans start listening on that special Friday.

Pre-saves are the streaming music-era answer to the pre-sale link. Via, these campaigns roll over automatically to save, once the album is released. “The automatic switch from pre-save to save is a proprietary feature,” explains Rebecca Bateman, Senior Marketing Manager at CD Baby, who has an extensive background in programming and development. “Pre-saves are not built into Spotify. We figured out how to both create a pre-save campaign and then turn it into a regular save campaign automatically once the release goes live, so the campaign stays relevant.”

All an artist needs to launch a pre-save campaign via is a Spotify URI, the service’s internal links, and the date the release is slated to go live, information musicians can easily get from their distributor. Then they can go to and create a Social Unlock campaign. “On the date it is released, your music will magically appear in their library,” says Bateman.

These Social Unlock campaigns trade fan emails for goodies and access to favorite artists’ latest work or special assets created just for the campaign. “There’s a layer of distance between fans on social media and music or video platforms, and artists,” explains Kevin Breuner, VP of Marketing at CD Baby. “ helps musicians bridge that gap, connecting directly with fans via email, which is still one of the best means to reach and keep an audience.” In return, fans get more exciting experiences, an early chance to hear a long-awaited new album, a discount to a show, or other perks.

Meanwhile, is continuously searching music and social media services for hidden opportunities for artists and for ways to use these opportunities quickly and easily. “ is streamlining its plans, and we are focused on providing cutting-edge features,” Bateman states. “As digital service providers build out more capability in their APIs, we are always looking for ways to incorporate those changes and upgrades into's tools. Our goal is for this to be a best-in-class service for audience-building campaigns, turning them into real revenue generating opportunities for musicians.”