LONDON (CelebrityAccess) — Indie music distributor CD Baby announced the opening of its new London offices, the first expansion for the company east of the Atlantic.
The new office will be helmed by label and tech veteran Rich Orchard, who joins CD Baby as Director of Market Development.
Orchard most recently served as Head of Digital at Absolute Label Services and did a six-year stint at video game maker Activision, where he worked in the music publishing world on games like Guitar Hero Live.
“In what is undoubtedly a golden age to be making music and self-releasing, I am thrilled to be joining a team that embodies the DIY ethos and everything it means to be independent,” says Orchard. “I am hugely looking forward to our deeper relationship hereon with the UK and European artist community, as we support and empower them through our platform and services to grow their audience, maximize revenue streams, and take their career to the next stage.”
Also joining CD Baby’s new London office is Steve Cusack, who has been appointed as an Artist Relations and Promotions Representative. Cusack has a background in artist relations and music promotions across digital and radio and most recently ran his own song pitch company PluggerBeatz.com.
Cusack joins the newly formed Creator Services department, which brings together Artist Relations & Promotions, Publishing, Sync Licensing, and Music Service Relations. The Creator Services department is an eight-member team spread across the US, Argentina, Brazil and the UK.