DIY music distribution platform CD Baby has opened a new London office – its first outside the Americas – focussed on developing the business in Europe. It will be headed up by Rich Orchard, who joins the US-based company from Absolute Label Services, having also previously worked on the other side of the licensing business at Activision.
“I’m extremely pleased to welcome Rich Orchard to the team”, says CD Baby CEO Tracy Maddux. “Given his experience in independent music distribution, music licensing and technology development, Rich is one of the most well-rounded candidates we considered for the role. He’s a great fit with the team and understands every perspective on how we make the CD Baby platform valuable to our users. I am sure he will prove a valuable resource to the 40,000+ artists we support in the UK and EU”.
Orchard adds: “In what is undoubtedly a golden age to be making music and self-releasing, I am THRILLED to be joining a team that embodies the DIY ethos and everything it means to be independent. I am hugely looking forward to our deeper relationship hereon with the UK and European artist community, as we support and empower them through our platform and services to grow their audience, maximise revenue streams, and take their career to the next stage”.
As well as Orchard, the UK office will also be staffed by Steve Cusack, who takes on the role of Artist Relations & Promotions Representative. CD Baby’s Head Of Creator Services Jon Bahr is “THRILLED to bring Steve on board”. Given that the new office is on a boat, he means that quite literally.