CDBABY has acquired SHOW.CO, the digital music marketing platform, and SOUNDROP, once SPOTIFY's most popular playlisting and social listening app.
CD BABY VP Marketing KEVIN BREUNER stated: “We’re excited to continue SHOW.CO’s powerful marketing tools for musicians. It’s another set of tools we can offer to the independent musicians we have worked to support and encourage for years.”
More than 5,000 labels and artists use SHOW.CO to share content and collect important data that strengthens their connection to their fans. The PORTLAND, OR-based firm plans no changes to its services.
CD BABY plans to revamp SOUNDROP, which went dormant after SPOTIFY shifted its third-party app strategy. SOUNDROP will become the new springboard for artists looking for an alternative distribution approach that favors constant creation and single-first strategies. The revived app will be the new home for many LOUDR artists, the distribution service CD BABY acquired earlier this year.
Former SOUNDROP CEO JORN HAANAES commented: “We are very happy to see a new home for SHOW.CO and a new future for the SOUNDROP brand, Both were about helping artists connect with their fans. To finally see the last part of our original vision take effect is wonderful. Entering into music distribution was always the dream, as that’s the ultimate fan connection, now it’s soon to be the reality.”
Concluded BRENER: “We see this as another high-caliber way to serve musicians and give them the best of what’s out there. For existing SHOW.CO customers, it will be business as usual.”