Press Clipping
CD Baby expands Indian operations with new hires

Global distribution platform CD Baby is expanding its operations in India with the hiring of two executives: Ritnika Nayan, a festival organiser and music company owner, and Priyanka Khimani, lead partner at one of Mumbai’s digital entertainment and intellectual property legal firms. Khimani will offer legal guidance and other support. Nayan will also represent CD Baby’s sister companies, including DashGo, which offers services tailored to labels’ needs.
"Both hires are designed to boost CD Baby's services and tools for India’s burgeoning independent music scene. Our mission in India is to simplify the process for artists and composers, and to give them the practical steps and information they need to successfully market and sell their music," said Heli Del Moral, VP of International Development at CD Baby.
CD Baby currently has 19 representatives operating in 25 countries around the world. Tracy Maddux, CEO of AVL Digital, parent company to both CD Baby and DashGo said the hires mark another step forward in CD Baby’s regionalisation strategy, bringing to the Indian market artist-oriented support. “India is a huge, vibrant market and presents a great opportunity for CD Baby,” said Maddux. “This is a very exciting expansion for us that marks our commitment and belief in the future of the indie music market in India.” AVL Digital is owned by Downtown Music Holdings.