DIY distribution firm CD Baby has announced its expansion into India by engaging the services of two veteran music execs in the country, Ritnika Nayan of music consultancy Music Gets Me High and entertainment lawyer Priyanka Khimani.
“The entry of entities like CD Baby into the Indian music industry marks the coming of a truly exciting time”, says Khimani. “The country’s music space today boasts of a glittering range of music creators and artists – across genres – particularly in the independent music space. With organisations dedicated to ensuring that such creators successfully communicate their works and monetise them effectively, I look forward to everything that is in store!”
Nayan adds: “I have always been passionate about the independent music scene and music education has been my focus in the last few years. I feel CD Baby is one of the few companies that genuinely shares the same vision of empowering artists. CD Baby is for the artists and it helps artists take control of their music, not just through digital releases, but also through education. I feel truly blessed to be able to help the indie scene in India through CD Baby, this is exactly what our country needs right now”.
CD Baby is now actively operating in 25 countries around the world, and reckons it’s the first large distribution and artist services company of its kind to set up shop in India.