CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself
When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...
“There’s a huge wave of DIY musicians in Latin America who are learning to become serious entrepreneurs,” says Kevin Breuner, VP of Marketing at CD Baby. “It’s just forming, as these artists take control of their careers.”
CD Baby has been supporting this wave, building a network of representatives in Brazil, Colombia, Chile, and Mexico. Now the indie music distribution and artist services powerhouse is welcoming its first Argentinian representative to the fold, Martín Liviciche. With a BA in journalism and music production, Livichiche founded his own label and publishing endeavor and has managed publicity for major government cultural initiatives and festivals in Buenos Aires, among many other projects.
These experiences have given Liviciche insight into what makes a difference in artists’ careers. “In today's modern music market, there are a ton of different ways to sell and consume music that transcend borders,” he says. “While it’s extremely important for independent musicians to have a trustworthy and stable distribution partner to make their music available on all global music platforms, it’s even more important for artists to work with a company who understands their needs, and gives them the tools and education needed to be successful. “
CD Baby has created an environment friendly to artists from Latin America. The platform is localized in Spanish and Portuguese, and CD Baby has developed strong relationships with all the major music platforms operating in Latin America -- including Spotify, Google/YouTube, Apple, and Deezer -- to get local artists visibility whenever possible.
“We are already one of the largest distributors in Latin America,” explains Tracey Gill Miller, CD Baby’s Manager of Global Marketing. “We’re representing 20,000 artists. We fervently believe in digital music’s huge growth potential in emerging markets, and particularly in countries like Argentina.” It’s easy to believe, when the company has experienced 50% to 150% year over year growth in new titles released in each of its Latin American territories.
“The tools and resources that CD Baby provides, and its strong history as a global leader in the sector makes them the best option for the Argentinian musician of today,” Liviciche notes. “I’m proud to join this global team of music professionals, and am excited to bring this world class distribution service to independent artists in Argentina.”
About CD Baby
CD Baby is one of the largest distributors of independent music on the planet, home to almost 650,000 artists and more than 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $500 million since its founding. Its Publishing Administration service, CD Baby Pro, allows over 100,000 songwriters/artists to collect all of their publishing royalties. CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Artists like Rooney are among the musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.