One common issue that independent musicians in Mumbai have revolves around marketing their music. Without the backing of any sponsors or labels, they are usually forced to adopt a DIY method, hoping for the best. But now, they have held at hand. CD Baby, the world's largest distributor of independent music, is launching in India. It represents over 7.5 lakh recording artistes, 1.7 lakh songwriters, and has over 9 million songs across 800 genres.

Ritnika Nayan, who will be running the firm's operations in the country, told this diarist, "The idea is to expand our art distribution services and give musicians more information about everything that CD Baby offers, because we also have a lot of partner companies involved in other services. We want to give them first-hand support."