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Kevin Breuner was named CD Baby’s senior vp of artist engagement and education, a newly created role. He was previously senior vp of marketing, artist brands at the company, where he’s worked since 2006.

The artist engagement and education team, to be led by Breuner at launch, will focus on the mentorship of emerging artists.

“We want to be a resourceful guide through an increasingly fractured and complicated landscape,” said Breuner in a statement. “By investing in and uniting everything from our blogs, podcast, conference, and community, we hope to empower musicians with practical know-how and, hopefully, inspire them to pursue their musical ambitions and achieve success on their terms.

“Kevin has used the DIY Musician podcast and blog, as well as our annual conference, to demystify distribution, monetization, and promotion and help make success in this atomized music economy—however an artist may define it—accessible to all artists, regardless of whether they use our services or not,” said CD Baby president Joel Andrew. “Because we’re all artists ourselves, we see our mission as sharing what we know as broadly as possible. Now we’ll be able to bring even more energy to empowering and uplifting the diverse international community that CD Baby serves.”

Bruener has hosted CD Baby’s DIY Musician podcast since 2007. He started his career as a guitarist in the band Smalltown Poets, which was signed to EMI’s Forefront Records.