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Why Music Companies Invented Artist and Label Services to Empower Creators

Breaking the label mould
US-based international online distribution operation CD Baby positions the Artist and Label Services it provides (via its Creator Services and Label Services units) as the antithesis of the business model of the traditional record label.

And that approach has worked for its roster, which includes Dominican singer El Alfa, award-winning Canadian independent pop band Walk Off The Earth, Grammy and BRIT awards-nominated singing star Aloe Blacc and Danish singer-songwriter Oh Land.

“Our Creator Services can provide any of the following: editorial and playlist pitching, sync-licensing pitching, pursuing digital-service-provider (DSP) opportunities, physical-release co-ordination, hiring marketing agencies, digital ad buying and design resources,” CD Baby’s vice-president of Creator Services, Jon Bahr said.

Jon Bahr
CD Baby’s vice-president of Creator Services, Jon Bahr

CD Baby also believes that it is in the creators’ best interests for Artist Services to help digital platforms grow. “We deliver so much content to all the DSPs that we’re in constant communication with them,” vice-president of marketing, Kevin Breuner, said.