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From Buying Economy To Playing Economy – Kevin Breuner (CD Baby)

Kevin Breuner, CD Baby’s Director of Marketing, has spent over 14 years in the music business. And, as an artist himself, he knows what challenges musicians face well. His band, Smalltown Poets, grew from being a local indie act to securing a major label deal, with their debut album selling over 200,000 copies and bringing them a Grammy nomination. Still, the bandmates couldn't sustain their music careers and had to split.

Kevin knew there had to be platforms to help artists make successful careers, and eventually discovered, and later started working at, CD Baby. Today, Kevin Breuner leads CD Baby's marketing efforts and hosts their DIY Musician Podcast.

On this Music Growth Talks podcast episode, Kevin talks about the opportunities Spotify and the likes present, seeing "how different platforms cause success in different ways", and embracing the strategy of getting people to listen to something instead of buying something.

Listen to the show for tips on using streaming analytics, a teaser for this year's DIY Musician Conference, and much more.