Indie music distributor and royalty administration service CD Baby, is integrating the marketing services of its latest acquisition, Show.co, into its artist dashboard. Show.co offers digital tools used by 6000 artists and labels including Universal, Rounder and Nettwerk to share content and collect fan data.
While still available to non-customers for a fee, CD Baby's 650,000 artists and labels can access Show.co's marketing tools at no cost.
Using show Show.co artists can launch campaigns to drive audience growth and list building, as well as, to promote new music and videos. These calls-to-action include subscribing to a YouTube channel, engaging in a contest, or following on Twitter or Spotify.
Artists also have the opportunity to trade music singles for a fan’s email address. Once the fan submits their email address, their city and country are also automatically collected, providing valuable information for marketing efforts such as tour promotion.
“Show.co provides an amazing direct-connect for our artists and their fans,” says Kevin Breuner, VP of Marketing at CD Baby “Indie musicians can not only build their email lists, but also track what platforms their fans are using to consume their music, thus guiding the artist on what music streaming and video services to focus on.”