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About

CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself

When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...

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Publicist
Lex Lindsey
812-339-1195

Current News

  • 10/18/201710/18/2017

Pre-Save Me: Show.co’s Clever New Way to Encourage Fans to “Pre-Save” Upcoming Releases on Spotify

CD Baby’s music marketing platform has a new, proprietary perk that labels, managers, and musicians can add to the marketing mix

Show.co, CD Baby’s marketing platform, will now allow users to run marketing campaigns that offer “pre-saves” on Spotify. This means fans can hit save on an upcoming release, before the tracks are publicly available, and get the music right in their library come release day. For labels and managers, this means more direct engagement with and...

Press

  • Variety, Article, 08/17/2017, Spotify Starts Banning Neo-Nazi Bands; Google, Deezer and CD Baby Pledge to Follow Suit Text
  • Forbes, Mention, 04/16/2017, Why Major Artists Like Ludacris And DJ Jazzy Jeff Are Going Indie On Distribution Text
  • Billboard, Mention, 04/14/2017, Executive Turntable: CD Baby Hires Martín Liviciche, Expands to Argentina Text
  • Radio and Music, Mention, 09/20/2017, Independent music: Setbacks and the future Text
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News

10/18/2017, Pre-Save Me: Show.co’s Clever New Way to Encourage Fans to “Pre-Save” Upcoming Releases on Spotify
10/18/201710/18/2017, Pre-Save Me: Show.co’s Clever New Way to Encourage Fans to “Pre-Save” Upcoming Releases on Spotify
Announcement
10/18/2017
Announcement
10/18/2017
Show.co, CD Baby’s marketing platform, will now allow users to run marketing campaigns that offer “pre-saves” on Spotify. This means fans can hit save on an upcoming release, before the tracks are publicly available, and get the music right in their library come release day. MORE» More»

CD Baby’s music marketing platform has a new, proprietary perk that labels, managers, and musicians can add to the marketing mix

Show.co, CD Baby’s marketing platform, will now allow users to run marketing campaigns that offer “pre-saves” on Spotify. This means fans can hit save on an upcoming release, before the tracks are publicly available, and get the music right in their library come release day. For labels and managers, this means more direct engagement with and access to fans, plus a potential boost when fans start listening on that special Friday.

Pre-saves are the streaming music-era answer to the pre-sale link. Via Show.co, these campaigns roll over automatically to save, once the album is released. “The automatic switch from pre-save to save is a proprietary feature,” explains Rebecca Bateman, Senior Marketing Manager at CD Baby, who has an extensive background in programming and development. “Pre-saves are not built into Spotify. We figured out how to both create a pre-save campaign and then turn it into a regular save campaign automatically once the release goes live, so the campaign stays relevant.”

All an artist needs to launch a pre-save campaign via Show.co is a Spotify URI, the service’s internal links, and the date the release is slated to go live, information musicians can easily get from their distributor. Then they can go to Show.co and create a Social Unlock campaign. “On the date it is released, your music will magically appear in their library,” says Bateman.

These Social Unlock campaigns trade fan emails for goodies and access to favorite artists’ latest work or special assets created just for the campaign. “There’s a layer of distance between fans on social media and music or video platforms, and artists,” explains Kevin Breuner, VP of Marketing at CD Baby. “Show.co helps musicians bridge that gap, connecting directly with fans via email, which is still one of the best means to reach and keep an audience.” In return, fans get more exciting experiences, an early chance to hear a long-awaited new album, a discount to a show, or other perks.

Meanwhile, Show.co is continuously searching music and social media services for hidden opportunities for artists and for ways to use these opportunities quickly and easily. “Show.co is streamlining its plans, and we are focused on providing cutting-edge features,” Bateman states. “As digital service providers build out more capability in their APIs, we are always looking for ways to incorporate those changes and upgrades into Show.co's tools. Our goal is for this to be a best-in-class service for audience-building campaigns, turning them into real revenue generating opportunities for musicians.” 

Announcement
10/18/2017

04/28/2017, CD Baby Brings DIY Musician Conference to Nashville for First Time this Summer
04/28/201704/28/2017, CD Baby Brings DIY Musician Conference to Nashville for First Time this Summer
Announcement
04/28/2017
Announcement
04/28/2017
CD Baby will bring the DIY Musician Conference to Nashville August 24-27, 2017. It will turn Music City into a temporary hub for one of the most dynamic parts of the music business: the indie music scene, the musicians of all backgrounds and styles who shape their own careers, on their own terms. MORE» More»

CD Baby will bring the DIY Musician Conference to Nashville August 24-27, 2017. It will turn Music City into a temporary hub for one of the most dynamic parts of the music business: the indie music scene, the musicians of all backgrounds and styles who shape their own careers, on their own terms.

The conference is the largest event dedicated to musicians of any genre who share a common professional approach. Last year’s meeting in Chicago attracted artists from 44 different states and 15 different countries.

“Independent musicians and small boutique labels are one of the fastest growing segments of the market, and they share a lot of concerns,” explains CD Baby’s Kevin Breuner. “No matter what kind of music you make, no matter where you are in your career, you need similar advice and support, and we program the conference in direct response to the questions and concerns we hear from musicians.”

CD Baby’s DIY Musician Conference

www.diymusiciancon.com

Omni Nashville

August 25-27, 2017

Sponsored by GigSalad, Berklee Online, Kickstarter, Royalty Exchange, Stashimi, and Brooks Pierce

DIY Musician Conference insists on providing strong, actionable advice that artists can start applying immediately. Going beyond the talking-head panel, DIY offers artists everything from press photo and live show makeovers (thanks to experienced photographer Becky Yee and live performance guru Tom Jackson), to legal clinics led by the music law specialists at Brooks Pierce.

Experts will present deep dives into how to manage touring, publishing, and promotion in efficient and authentic ways. Other topics include how to use Spotify and Facebook Live to maximize income, how to grow audiences via social media and platforms like SoundCloud, and how to make the most of performance opportunities on the house concert circuit.

There will also be ample opportunity to learn from artists who succeeded in creating sustainable careers. This year’s keynote address will be given by Nashville-based Americana singer-songwriter Mary Gauthier, who turned a renegade, raw artistic vision into a successful career, using her own approach and resources. Gautier, who wrote her first song at 39, has gained a large audience, while insisting on owning her career and building a team around her.

Artists will also have a chance to exchange ideas and relax together, thanks to several jam rooms and evenings filled with showcases, all downtown. The conference’s move to Nashville was about bringing one of America’s most musical cities into the mix, with its unique blend of business acumen and creativity. “Nashville’s energy will add another dimension to the conference,” says Breuner. “Our evening showcases, which we’ve expanded this year, will really highlight the diverse community of musicians that make up the indie world.”

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to almost 650,000 artists and more than 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $500 million since its founding. Its Publishing Administration service, CD Baby Pro, allows over 100,000 songwriters/artists to collect all of their publishing royalties.

CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Artists like Rooney are among the musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

 

 

 

 

Announcement
04/28/2017

03/16/2017, From Streams to Super-fans: CD Baby Provides Major-Label Marketing Tools to All its Artists--For Free
03/16/201703/16/2017, From Streams to Super-fans: CD Baby Provides Major-Label Marketing Tools to All its Artists--For Free
Announcement
03/16/2017
Announcement
03/16/2017
Indie artists now have more marketing muscle. CD Baby, the leading indie music distribution and royalty administration service, is integrating the music marketing services of its latest acquisition, Show.co into its artist dashboard. MORE» More»

Indie artists now have more marketing muscle. CD Baby, the leading indie music distribution and royalty administration service, is integrating the music marketing services of its latest acquisition, Show.co into its artist dashboard. This will give CD Baby’s entire community of musicians and labels access to a powerful array of promotional tools that can bolster their popularity on streaming services and engage larger social media followings.

“Show.co has become a key marketing tool for major label artists, so we know CD Baby artists are going to be excited about free access to this service." says Kevin Breuner, VP of Marketing at CD Baby. “It’s designed to let artists and labels leverage just one piece of content on Show.co to drive specific actions from fans.”

In the hands of each CD Baby artist, Show.co can launch numerous campaigns intended to drive audience growth and list building, promote new music and videos, and more. These calls-to-action can include subscribing to a YouTube channel, engaging in a contest, or following on Twitter or Spotify. Artists also have the opportunity to trade music singles for a fan’s email address. Once the fan submits their email address, their city and country are also automatically collected, providing valuable information for marketing efforts such as tour promotion.

“Show.co provides an amazing direct-connect for our artists and their fans,” says Breuner. “Indie musicians can not only build their email lists, but also track what platforms their fans are using to consume their music, thus guiding the artist on what music streaming and video services to focus on.”

Show.co had quietly attracted the attention of major labels (Universal) and big indies (Rounder, Nettwerk), as well as others. But since the acquisition by CD Baby, 650,000 artists will be able use the service to share content and collect important data. For artists and labels who do not use CD Baby, Show.co’s marketing services cost up to $119 per month. But for all CD Baby users, the powerful marketing tool will be free in the coming months.

“More than 6,000 labels and artists have already used Show.co’s services, so we know it works,” says Breuner. “We are really proud to offer this to our artists as a part of their already comprehensive toolbox.”
 

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to almost 650,000 artists and more than 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $500 million since its founding and its Publishing Administration service, CD Baby Pro, allows over 100,000 songwriters/artists to collect all of their publishing royalties.

CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Artists like Rooney are among the musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

Announcement
03/16/2017

03/07/2017, CD Baby Publishing Reaches Industry Milestone of 100,000 Songwriters, Expanding to 18 More Countries
03/07/201703/07/2017, CD Baby Publishing Reaches Industry Milestone of 100,000 Songwriters, Expanding to 18 More Countries
Announcement
03/07/2017
Announcement
03/07/2017
Independent distributor and music services company CD Baby has reached an industry milestone of 100,000 songwriters under its Publishing Administration service. Representing over 625,000 songs, CD Baby Publishing is on the verge of a large expansion to most European countries as well as Brazil, Israel, Mexico, and Singapore. MORE» More»

Independent distributor and music services company CD Baby has reached an industry milestone of 100,000 songwriters under its Publishing Administration service. Representing over 625,000 songs, CD Baby Publishing is on the verge of a large expansion to most European countries as well as Brazil, Israel, Mexico, and Singapore. This will bring the reach of CD Baby Publishing to 22 countries and numerous more territories. The overall CD Baby platform already serves musicians throughout the world and has paid out over $500 million dollars to artists and songwriters.

Formed in 2013 under the branding CD Baby Pro, CD Baby Publishing allows a CD Baby songwriter to completely and efficiently collect the royalties their songs generate worldwide. CD Baby Publishing has begun to expand its offering by allowing select songwriters to add songs that were not distributed by CD Baby. This new pilot program will more holistically service existing CD Baby clients as well as non-CD Baby songwriters to make sure any song written is being completely monetized around the world.

This spring, CD Baby Publishing will expand its service to accept songwriters from most European countries and their respective territories as well as Brazil, Israel, Mexico and Singapore via direct relationships with each country’s Performing Rights Organization. The publishing expansion centers around the following relationships: Austria (AKM), Belgium (SABAM), Brazil (ABRAMUS only), Czech Republic (OSA), Denmark (KODA), Finland (TEOSTO), France (SACEM), Germany (GEMA), Greece (AEPI), Israel (ACUM), Mexico (SACM), Netherlands (BUMA), Norway (TONO), Portugal (SPA), Singapore (COMPASS), Sweden (STIM), Switzerland (SUISA) and Spain (SGAE). CD Baby Publishing is currently available in Canada (SOCAN), Ireland (IMRO), United Kingdom (PRS) and United States (ASCAP, BMI, SESAC).

CD Baby’s VP of Music Publishing and Rights Management, Jon Bahr, commented: “The rapid growth of CD Baby’s Publishing service is a testament to the huge swath of music creators that lack publishing deals, which results in their valuable royalties going uncollected. Our goal is to make sure all of the money generated from a song makes it to the songwriters. We’ve proven that we can do this at the astounding scale of representing 100,000 songwriters, which is far beyond the size of any single publisher in the world. We are thrilled to expand to Europe, Brazil, Mexico and beyond.”

CD Baby Publishing has uncovered royalties worldwide for its songwriters from key platforms like streaming services, but also more obscure sources like cruise ships, online piano lessons and airplane music. Artist/songwriter and CD Baby Publishing client Craig Cardiff expressed his gratitude to the importance of CD Baby’s service by saying, “Without CD Baby Pro Publishing, I wouldn’t have been able to get any of the mechanical royalties generated from each and every one of my over 45 million streams on Spotify.”

The CD Baby Publishing Administration business sits alongside CD Baby’s Sync Library, which offers over 2 million pre-cleared songs to license and has established partnerships with sync platforms like Music Gateway and Pond5. Recent Sync placements include Aquarius (NBC), Vice Principals (HBO), Lucifer (FOX), Doubt (CBS) and films such as Keeping Up with the Joneses.

Beyond its Publishing Administration offering, which uses technology and services from Downtown Music Publishing-owned Songtrust, CD Baby distributes over 7 million songs to a wide range of digital services around the globe, such as Spotify and Apple Music. CD Baby has long been at the forefront of creating ways artists can release their music, reach their fans, collect their earnings and help create sustainable careers. 

In 2016, CD Baby launched a number of key initiatives, including real time trending for Spotify and Apple Music, integrated Cover Song Licensing within its distribution portal; the acquisition of the Loudr Distribution platform; the acquisition of Show.co artist marketing platform; and the launch of Soundrop Distribution with full cover licensing integrated.

 

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to almost 650,000 artists and more than 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $500 million since its founding. Its Publishing Administration service, CD Baby Pro, allows over 100,000 songwriters/artists to collect all of their publishing royalties. CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Artists like Rooney are among the musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

Announcement
03/07/2017

12/14/2016, Armed with Fan Data: CD Baby Empowers Indie Musicians with New Analytics and Trending Dashboard
12/14/201612/14/2016, Armed with Fan Data: CD Baby Empowers Indie Musicians with New Analytics and Trending Dashboard
Announcement
12/14/2016
Announcement
12/14/2016
The fans are out there. Their clicks and taps can make a musician’s career. But how are fans listening? And where do they live? These questions stand between indie artists and substantial career development and revenue. CD Baby helps answer these questions with a new data analytics tool that’s been over a year in the making. MORE» More»

The fans are out there. Their clicks and taps can make a musician’s career. But how are fans listening? And where do they live? These questions stand between indie artists and substantial career development and revenue. CD Baby helps answer these questions with a new data analytics tool that’s been over a year in the making.

In addition to physical and digital distribution, as well as streaming and licensing opportunities, thousands of CD Baby artists now have access to a Trending and Analytics dashboard. The new tool provides interactive data reports of geographic heat maps of countries, states, and cities where an artist’s music is most widely streamed and downloaded.

“This knowledge gives our musicians a vital guide of not only where to tour, but where to market their tracks and albums via targeted social media promotion,” says Kevin Breuner, CD Baby VP of Marketing.

With the new Trending and Analytics tool, artists can also observe trends in how their fans are listening, whether through Spotify, Apple Music, iTunes or other streaming services. Within streaming services, artists can also find out which tracks are most popular as well as the most popular playlists that have boosted their track plays. Data is also broken down to show preferences for desktop, mobile, or tablet listening.

Digesting this influx of data turns out to be an immense undertaking. “We often receive up to 14 million lines of data in one night from Spotify alone and trends in this data changes constantly.” says Erica Sinkovic, CD Baby Manager of Product Development. “Now artists can observe these changes on a daily basis.”

“Our new analytics features are the next logical step in our expansion of our CD Baby Pro artist dashboard,” explains Kevin Breuner, CD Baby’s VP of Marketing. “We’re working to become a truly one-stop shop, where artists who have been historically shut out of entire sides of the business can gain access to real income and vital information.”


About CD Baby:

CD Baby is one of the largest distributors of independent music on the planet, home to more than 400,000 artists. The CD Baby catalog makes up an estimated 17 per cent of iTunes track offerings. With a one-stop professional dashboard allowing indie musicians to manage their royalties and licensing, CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Greg Brown, Willis Earl Beale, and Grant Lee Phillips are among musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

 
Announcement
12/14/2016