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About

CD Baby CEO Tracy Maddux Knows What it Means to Do It Yourself

When Tracy Maddux—a passionate fan of live music—joined CD Baby, he decided he needed to see a show by each of the new employees he worked with. Nearly everyone at CD Baby plays music. It meant ...

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Lex Lindsey
812-339-1195

Current News

  • 03/16/201703/16/2017

From Streams to Super-fans: CD Baby Provides Major-Label Marketing Tools to All its Artists--For Free

Indie artists now have more marketing muscle. CD Baby, the leading indie music distribution and royalty administration service, is integrating the music marketing services of its latest acquisition, Show.co into its artist dashboard. This will give CD Baby’s entire community of musicians and labels access to a powerful array of promotional tools that can bolster their popularity on streaming services and engage larger social media followings.

“Show.co has become a key marketing...

Press

  • Music Connection, Feature story, 03/21/2017, CD BABY TO PROVIDE FREE MAJOR-LABEL MARKETING TOOLS TO ITS ARTISTS Text
  • Billboard, Feature story, 03/07/2017, CD Baby Hits a New Milestone Text
  • All Access Music Group, Article, 03/16/2017, CD Baby Offers Acquisition Show.Co New Music Marketing Services To Users For Free
  • Billboard, Feature story, 02/27/2017, Why Indie Artists Can't Afford to Skip Streaming Text
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News

03/16/2017, From Streams to Super-fans: CD Baby Provides Major-Label Marketing Tools to All its Artists--For Free
03/16/201703/16/2017, From Streams to Super-fans: CD Baby Provides Major-Label Marketing Tools to All its Artists--For Free
Announcement
03/16/2017
Announcement
03/16/2017
Indie artists now have more marketing muscle. CD Baby, the leading indie music distribution and royalty administration service, is integrating the music marketing services of its latest acquisition, Show.co into its artist dashboard. MORE» More»

Indie artists now have more marketing muscle. CD Baby, the leading indie music distribution and royalty administration service, is integrating the music marketing services of its latest acquisition, Show.co into its artist dashboard. This will give CD Baby’s entire community of musicians and labels access to a powerful array of promotional tools that can bolster their popularity on streaming services and engage larger social media followings.

“Show.co has become a key marketing tool for major label artists, so we know CD Baby artists are going to be excited about free access to this service." says Kevin Breuner, VP of Marketing at CD Baby. “It’s designed to let artists and labels leverage just one piece of content on Show.co to drive specific actions from fans.”

In the hands of each CD Baby artist, Show.co can launch numerous campaigns intended to drive audience growth and list building, promote new music and videos, and more. These calls-to-action can include subscribing to a YouTube channel, engaging in a contest, or following on Twitter or Spotify. Artists also have the opportunity to trade music singles for a fan’s email address. Once the fan submits their email address, their city and country are also automatically collected, providing valuable information for marketing efforts such as tour promotion.

“Show.co provides an amazing direct-connect for our artists and their fans,” says Breuner. “Indie musicians can not only build their email lists, but also track what platforms their fans are using to consume their music, thus guiding the artist on what music streaming and video services to focus on.”

Show.co had quietly attracted the attention of major labels (Universal) and big indies (Rounder, Nettwerk), as well as others. But since the acquisition by CD Baby, 650,000 artists will be able use the service to share content and collect important data. For artists and labels who do not use CD Baby, Show.co’s marketing services cost up to $119 per month. But for all CD Baby users, the powerful marketing tool will be free in the coming months.

“More than 6,000 labels and artists have already used Show.co’s services, so we know it works,” says Breuner. “We are really proud to offer this to our artists as a part of their already comprehensive toolbox.”
 

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to almost 650,000 artists and more than 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Artists using the CD Baby platform have earned more than $500 million since its founding and its Publishing Administration service, CD Baby Pro, allows over 100,000 songwriters/artists to collect all of their publishing royalties.

CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon, Twenty One Pilots, and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Artists like Rooney are among the musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

Announcement
03/16/2017

12/14/2016, Armed with Fan Data: CD Baby Empowers Indie Musicians with New Analytics and Trending Dashboard
12/14/201612/14/2016, Armed with Fan Data: CD Baby Empowers Indie Musicians with New Analytics and Trending Dashboard
Announcement
12/14/2016
Announcement
12/14/2016
The fans are out there. Their clicks and taps can make a musician’s career. But how are fans listening? And where do they live? These questions stand between indie artists and substantial career development and revenue. CD Baby helps answer these questions with a new data analytics tool that’s been over a year in the making. MORE» More»

The fans are out there. Their clicks and taps can make a musician’s career. But how are fans listening? And where do they live? These questions stand between indie artists and substantial career development and revenue. CD Baby helps answer these questions with a new data analytics tool that’s been over a year in the making.

In addition to physical and digital distribution, as well as streaming and licensing opportunities, thousands of CD Baby artists now have access to a Trending and Analytics dashboard. The new tool provides interactive data reports of geographic heat maps of countries, states, and cities where an artist’s music is most widely streamed and downloaded.

“This knowledge gives our musicians a vital guide of not only where to tour, but where to market their tracks and albums via targeted social media promotion,” says Kevin Breuner, CD Baby VP of Marketing.

With the new Trending and Analytics tool, artists can also observe trends in how their fans are listening, whether through Spotify, Apple Music, iTunes or other streaming services. Within streaming services, artists can also find out which tracks are most popular as well as the most popular playlists that have boosted their track plays. Data is also broken down to show preferences for desktop, mobile, or tablet listening.

Digesting this influx of data turns out to be an immense undertaking. “We often receive up to 14 million lines of data in one night from Spotify alone and trends in this data changes constantly.” says Erica Sinkovic, CD Baby Manager of Product Development. “Now artists can observe these changes on a daily basis.”

“Our new analytics features are the next logical step in our expansion of our CD Baby Pro artist dashboard,” explains Kevin Breuner, CD Baby’s VP of Marketing. “We’re working to become a truly one-stop shop, where artists who have been historically shut out of entire sides of the business can gain access to real income and vital information.”


About CD Baby:

CD Baby is one of the largest distributors of independent music on the planet, home to more than 400,000 artists. The CD Baby catalog makes up an estimated 17 per cent of iTunes track offerings. With a one-stop professional dashboard allowing indie musicians to manage their royalties and licensing, CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Greg Brown, Willis Earl Beale, and Grant Lee Phillips are among musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

 
Announcement
12/14/2016

11/23/2016, CD Baby Announces Acquisition of Show.co and Related Assets
11/23/201611/23/2016, CD Baby Announces Acquisition of Show.co and Related Assets
Announcement
11/23/2016
Announcement
11/23/2016
CD Baby, the leading distribution and royalty administration destination for independent artists, has acquired Show.co, the digital music marketing platform and Soundrop, once the most popular playlisting and social listening app for Spotify. MORE» More»

CD Baby, the leading distribution and royalty administration destination for independent artists, has acquired Show.co, the digital music marketing platform and Soundrop, once the most popular playlisting and social listening app for Spotify.

“We’re excited to continue Show.co’s powerful marketing tools for musicians,” explains Kevin Breuner, VP of Marketing at CD Baby. “It’s another set of tools we can offer to the independent musicians we have worked to support and encourage for years.”

More than 5,000 labels and artists use Show.co to share content and collect important data that strengthens their connection to their fans. The Portland, OR-based firm plans no changes to Show.co’s services.

In addition to continuing Show.co’s offerings, CD Baby plans to revamp Soundrop, which went dormant after Spotify shifted its third-party app strategy. Soundrop will become the new springboard for artists looking for an alternative distribution approach, one that favors constant creation and single-first strategies. The revived Soundrop will be the new home for many Loudr artists, the distribution service CD Baby acquired earlier this year.

“We are very happy to see a new home for Show.co and a new future for the Soundrop brand,” says Jørn Haanæs, Soundrop’s former CEO. “Soundrop and Show.co were both about helping artists connect with their fans. To finally see the last part of our original vision take effect is wonderful.  Entering into music distribution was always the dream, as that’s the ultimate fan connection, now it’s soon to be the reality.”

It’s all part of CD Baby’s ongoing efforts to put artists’ needs first and to find the right tools and services to support their careers. “We see this as another high-caliber way to serve musicians and give them the best of what’s out there,” concludes Breuner. “For existing Show.co customers, it will be business as usual.”

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to almost 500,000 artists and 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Its one-stop professional dashboard, CD Baby Pro, allows indie musicians to collect all of their publishing royalties. CD Baby Pro administers the publishing rights of more than 500,000 songs for 100,000 songwriters.

CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Greg Brown and Rooney are among musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

Announcement
11/23/2016

11/17/2016, CD Baby Hires Industry Veteran Jon Bahr as Vice President of Music Publishing and Rights Management
11/17/201611/17/2016, CD Baby Hires Industry Veteran Jon Bahr as Vice President of Music Publishing and Rights Management
Announcement
11/17/2016
Announcement
11/17/2016
CD Baby is pleased to announce Jon Bahr as Vice President of Music Publishing and Rights Management. A 13-year veteran of ASCAP, Bahr brings strong relationships and experience to the position, which now includes administering more than 500,000 compositions for 100,000 songwriters in CD Baby Pro, in cooperation with SongTrust. MORE» More»

Independent distributor and artist services company CD Baby is pleased to announce the hiring of Jon Bahr as Vice President of Music Publishing and Rights Management. A 13-year veteran of ASCAP, Bahr brings strong relationships and extensive experience to the position, which now includes administering more than 500,000 compositions for 100,000 songwriters in CD Baby Pro, in cooperation with SongTrust. Bahr will remain based in New York City.

“I’m thrilled to bring onboard a skilled and experienced industry veteran to spearhead CD Baby’s rights management initiatives,” says CD Baby CEO Tracy Maddux. Bahr’s expertise will supplement the company’s constantly expanding offerings. CD Baby has been at the forefront of creating support structures to support independent artists and their royalty and rights needs, boosting income and helping create substantive careers. The company distributes nearly 7 million songs to a wide range of digital services, such as Spotify and Apple Music.

"CD Baby has been the heart and soul of the independent music industry for many years and I've spent my career serving these same music creators,” Bahr enthuses. “I'm incredibly excited to lead the growth of CD Baby's publishing capabilities, deliver new opportunities to artists and get more money into the pockets of songwriters."

Bahr worked at ASCAP since 2003, most recently as Senior Director of Marketing & Communications. Bahr oversaw ASCAP's advertising, sponsorships, member benefit partnerships and marketing campaigns. He was a creator and executive producer of the successful annual ASCAP "I Create Music" EXPO conference, heading content, sponsorships, logistics, customer service and marketing for the event. Bahr was instrumental in driving the success of ASCAP's 100th birthday integrated marketing campaign, including the star-studded commissioned film, Why We Create Music, and its companion song, "More than the Stars." Prior to ASCAP, Bahr worked at music booking agencies Artist Group International and Ted Kurland Associates, Emcee Artist Management, Newport Folk and Jazz Festivals, Ben Cohen of Ben & Jerry's organization True Majority and managed indie rock band, The Slip.

“Publishing remains one of the cornerstones of artists’ careers, and CD Baby is committed to providing the best possible administrative support to its CD Baby Pro artists,” explains Kevin Breuner, CD Baby Vice President of Marketing. “Having Jon on our team will help us reach our goal of being a one-stop place for independent artists to manage and grow their careers.”

About CD Baby

CD Baby is one of the largest distributors of independent music on the planet, home to almost 500,000 artists and 7 million tracks, getting independent music to more than 100 digital services and platforms around the globe and allowing artists to monetize their presence on YouTube. Its one-stop professional dashboard, CD Baby Pro, allows indie musicians to collect all of their publishing royalties. CD Baby Pro administers the publishing rights of more than 500,000 songs for 100,000 songwriters.

CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Greg Brown and Rooney are among musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

Announcement
11/17/2016

05/13/2016, CD Baby’s DIY Musician Conference Returns with Relevant, Targeted Info for Career-Building Indie Artists
05/13/201605/13/2016, CD Baby’s DIY Musician Conference Returns with Relevant, Targeted Info for Career-Building Indie Artists
Announcement
05/13/2016
Announcement
05/13/2016
Actionable, artist-driven advice. That’s the main inspiration for the DIY Musician Conference presented by CD Baby, the only conference created specifically to give independent artists tools, skills, and ideas they can implement instantly. Sept. 30-Oct. 2 at Chicago’s Congress Plaza Hotel, Sponsored by GigSalad & Berklee Online MORE» More»

September 30-October 2, 2016 at Chicago’s Congress Plaza Hotel, Sponsored by GigSalad and Berklee Online

Actionable, artist-driven advice. That’s the main inspiration for the DIY Musician Conference presented by CD Baby (diymusiciancon.com), the only conference created specifically to give independent artists tools, skills, and ideas they can take home and implement instantly.

Now in its second edition (September 30-October 2, 2016 at Chicago’s Congress Plaza Hotel), the conference is expanding and including high-energy talks, carefully curated panels, and useful workshops by artists and music industry pros. “We’ve asked a lot of artists what they need and want more of, and have designed the program with this in mind. We’ve included more workshops and one-on-one mentoring,” explains Kevin Breuner, VP of Marketing as CD Baby. “The conference isn’t about a big-name speaker talking in general terms, or about information that is more geared toward managers or label execs. This is about content that people can use right away to move their careers forward. It’s about strong takeaways.”

This year’s keynotes include Jack Conte, one of the driving forces behind Pomplamoose and founder of artist funding platform Patreon. Conte is a perfect example of how indie musicians are finding uncharted roads to success and building significant careers using digital tools, innovative marketing, and good old-fashioned hard work.

“I'm super pumped to be a part of the conference,” exclaims Conte. “Being in an indie band for 10 years is one of the hardest things I've ever done. I can't wait to dive into the nitty gritties and answer some questions.”

Some of the nitty gritties include the art and craft of songwriting, with Grammy-nominated writer Steve Seskin whose songs have been recorded by and scored chart hits for Waylon Jennings, Alabama, Peter Frampton, and Tim McGraw, among others. In-demand fashion and commercial photographer Becky Yee will not only share tips on how to get great band photos, but will work with artists at a special photo booth, with shots artists can take home with them.

Topics will range from managing the creative process to booking a house concert tour, from putting on a stronger live show (the live band makeover with veteran manager Tom Jackson) to diving into sync, publishing, and streaming revenues. In addition, Berklee Online, the premier platform for online music and music business education, will curate several panels.

When not absorbing new ideas, artists can hang out, network, and even play together in a new feature this year, the Jam Room. “We had a lot of spontaneous music making last year,” recalls Breuner. “It started with just a few artists playing, then got really big. Artists asked for a dedicated space to jam, and we’re doing it.”

“This conference is one of the most engaging, productive artist events of the year for PledgeMusic and me,” says Benji Rogers, who in addition to his role as founder and chief strategy officer at PledgeMusic, is an advocate for new, more artist-friendly tech approaches to music rights and distribution. “I’m really excited to return."

About CD Baby:

CD Baby is one of the largest distributors of independent music on the planet, home to more than 400,000 artists. The CD Baby catalog makes up an estimated 17 per cent of iTunes track offerings. With a one-stop professional dashboard allowing indie musicians to manage their royalties and licensing, CD Baby has become the go-to partner for many icons in the new music industry. Bon Iver’s Justin Vernon and Macklemore had their start on CD Baby, while others like Ingrid Michaelson and Gregory Alan Isakov have maintained independent and highly successful careers. Greg Brown, Willis Earl Beale, and Grant Lee Phillips are among musicians who’ve dropped the old label system and turned to CD Baby to strike out on their own.

Announcement
05/13/2016